Compare and Contrast Pi and Chuck Free Essays

Josh Monsi English 12/4 Ms. Rock 29 November 2012 There is not one key to survival; no it’s more like the key ring to survival. The first key I want to talk about is strength, but there is more to strength then just the physical strength there is also a need for emotional strength. We will write a custom essay sample on Compare and Contrast Pi and Chuck or any similar topic only for you Order Now â€Å"Its life’s only true opponent. Only fear can defeat life. † Martel, Yann. â€Å"56. †Ã‚  Life of Pi: A Novel. New York: Harcourt, 2001. 203. Print. This is why the mastery of fear can help you survive. Love which is almost an exact opposite of fear but goes hand in hand with hope; alas there are many forms of love that can bring about the needs to survive, this helps Pi and Chuck near the end of the trials. Knowing you are at the top, or that you are the alpha gives you strength and courage to carry on, both Chuck and Pi need to come to this realization in order to survive. This key ring of characteristics does not stop here; I have only a chosen a select few. Although both Pi and Chuck survived they accomplished this feat using the same characteristics but in a unique way differing from the other. Emotional and physical strength will determine your ability to survive as it did in the stories of Pi and Chuck. â€Å"†¦ without mercy. Not caring if we’re healthy or ill. Hungry or drunk. Russian, American, beings from Mars. It’s like a fire, it could either destroy us or it could keep us warm. †. Castaway. Dir. Robert Zemeckis. Perf. Tom Hanks. 20th Century Fox, 2000. DVD. This quote is from the movie Castaway and in a way explains what the lack of physical and emotional strength can do to you. First the physical side of strength, this characteristic helped Pi and Chuck with the physical challenges they faced. Pi’s first major struggle was with hunger; this burden took most if not all of Pi’s strength. The hunger lead Pi to do things and eat things he would have never done in his life if he were not in this situation where he had no other choice. Chuck had a different first physical challenge, this challenge affected him quite a lot in his story and it was physical injuries; constantly he was getting cut by his tools or getting hurt by things he was trying to build, but in any case he was getting hurt and cutting down on his physical strengths. Though these trials are different they both needed physical strengths to overcome their challenges. Emotional strain can cause a person to lose the will to survive or even the will to live. This is more clearly shown when chick is thinking about suicide, his emotional strength was done he no longer had the will to live. Pi didn’t struggle with the thought of suicide like Chuck but instead he emotionally struggled with death. From the ship that went down with his family to the lifeboat with slaughtered animals this all must have been an emotional shock to a boy who cannot even kill a fish without tears. Though the trials of their physical and emotional strengths were different hey both had the strength needed to survive. Strength played another important role in both of their stories when they needed to step up and be the alpha male. â€Å"I had to devise a training program for Richard Parker’s had to make him understand that I was the top tiger and that his territory was limited†¦ †Martel, Yann. â€Å"58. †Ã‚  Life of Pi: A Novel. New York: Harcourt, 2001. 211. Print Pi and Chuck both show the characteristic of being an alpha male, but at the same time show a weakness to something that might be stronger. In the quote above it talks about Pi when he is starting to train Richard Parker the lion, peeing on the boat, and blowing his whistle are a few of the ways that he marks his territory and lets him know he is the alpha. Chuck on the other hand there is not doubt he is alpha, alone on an island he has total control nothing to fear but there is one thing still holding him in place. So in order to survive you need to be an alpha male and both of these characters eventually by the end of survival overcome these two antagonists holding them back. With Pi his antagonist is Richard Parker, but soon he marks his territory and trains Richard Parker and it’s easier sailing from there. Chucks antagonist was the waves; the waves held him back when he tried to escape and left him in fear until he finally had the courage and resources to try again. In both stories the characters survive because they were able to overcome these obstacles and truly be the alpha in their certain situations. A big part that they had to overcome on their path to being alpha was the fear of the task; fear plays an immense role in the story of survival for these two. â€Å"Fear next turns to your body†¦ your jaw begins to gallop on the spot. Your ears go deaf. Your muscles begin to shiver as if they had malaria and your knees to shake as though they were dancing†¦Ã¢â‚¬ Martel, Yann. â€Å"56. †Ã‚  Life of Pi: A Novel. New York: Harcourt, 2001. 203. Print. The fear that Pi has is the same fear that chuck has, though the fear may come in a different form it is something they both have to overcome. One of the reasons these two are able to survive is because of their fear, the fear of pain, of death, this fear is what helps them to push on and survive. Pi describes fear almost like a disease the way it affects you, this fear almost led chuck to suicide and this fear almost influenced Pi to give up his hope. By being able to surpass this fear and suppress it as well chuck doesn’t give up hope and he is soon rewarded by a piece of trash that will help him overcome and pass through that seemingly impenetrable wall of water blocking his escape. For Pi his fear was of living on a raft with a 450 pound killing machine and with good reason, but by overcoming his fear not only is he able to survive but train the tiger as well in order to survive more comfortable. Fear was a necessary characteristic that these two needed in order to survive, but they needed another characteristic to have a ying and yang effect and help them progress, which was love. â€Å"I just want to love God† Martel, Yann. â€Å"23. †Ã‚  Life of Pi: A Novel. New York: Harcourt, 2001. 87. Print, Pi’s love for God helped him understand his trial and that he would just needed to be patient and have hope. I say this about pi to show how love can help you survive; he learned through his love of God to appreciate the little things that did go right and to deal with the big things that went wrong. Chuck had a similar love but this love was for his fiance, he wanted to return to her and he used the wanting to push him to live and to survive. Now fear has the effect for one to be afraid of death or pain; love on the other hand helps a person look at their life and learn to love it. This love of life is just as powerful as the fear of death, these two characteristics make them want to survive and even at the same time help them to survive. This unbeatable mix of characteristics helped Pi stay on a small boat even though death was feet away in striped fur, and it was this same two characteristics that froze Chucks feet in place when he wanted to jump of the cliff and end his life. Even though love may seem like one small key on a big key ring it can help you survive longer than the strongest man without love. This key ring is not complete, I have selected only a few of the keys that Chuck and Pi needed to survive. Their Mental and Physical strength may have faltered at times but they didn’t stop, they didn’t give in to the doubt that filled their minds and they pushed through their trials headstrong. They proved their strength by becoming the alphas; they took the obstacles in their way and faced them head on having the courage to take risk that could end their lives. They feared, they feared the end and were not ready for it to come and they used fear to push them to the limits. They loved thought they loved for different reasons they still loved, Pi with his love of God and Chuck with his love of women pushed through and survived to the end. Although their trials may have been different these two characters utilized the same characteristics to help them overcome their challenges and survive. Knowing that they survived it almost makes you think about your own future and your own set of characteristics, and in a way makes you want to go out there and try to survive and see if you really have what it takes; to be an mentally and physically strong, to be the alpha, to fear death, to love life, but ultimately to survive. How to cite Compare and Contrast Pi and Chuck, Essay examples

Financial Accounting Detection Techniques †Myassignmenthelp.Com

Question: Discuss About The Financial Accounting Detection Techniques? Answer: Introduction Business intelligence deals with different technologies, applications and practices for the integration and collection of business information. Business Intelligence helps in better decision making (Chen, Chiang Storey, 2012). It further helps the company in collecting data from internal systems and external resources, encompassing a variety of tools and applications. The fraud detection techniques in business Intelligence, different security issues associated with business intelligence, data security and different methods and strategies for mitigating the security concerns associated with Business Intelligence are elaborated in the following paragraphs (Anandarajan, Anandarajan Srinivasan, 2012). Using business Intelligence for fraud detection Fraud is a term to define activities of a person or an organization that have been intentionally done for gaining personal benefits. There are various methods of conducting a fraud and therefore, there must be a process of fraud detection as well. Business intelligence can be effectively used to identify the different fraudulent transactions. BI can help in unveiling the fraudulent transactions persisting in an organization by tracking the trends of the frauds with the help of advanced analytics (Copeland et al., 2012). Furthermore, it helps in detection of manuals and report that does not abide by the pre set standards. Therefore, the usage of Business Intelligence tools helps in pointing at the accuracy of the analyzed data, which helps in identifying the fraud and help in determining the level of fraud conducted (Sharma Panigrahi, 2013). Data Security in BI Business Intelligence is a catchphrase for next generation data warehousing. While data warehousing focuses on data integration, business Intelligence is concerned with the governance of data. Therefore security in BI is utmost essential. In order to achieve data security in BI, timely information gathering of vulnerabilities, accessing of threats and responding to an attack with appropriate measures are necessary. Risk prioritizing is another essential step for nursing data security in BI. Risk prioritization is a process of rating the risks according to the severity and vulnerability of the threats according to the applicable standard and regulations (Minelli, Chambers Dhiraj, 2012). Security issues associated with Business Intelligence The security issues associated with Business Intelligence are listed below (Chen, Chiang Storey, 2012)- 1) Business Intelligence can trigger targeted cyber attacks as different company analyses raw data for effective decision making, which in increases the number of security risks. 2) Breach of data is most common in the Business Intelligence as the different data are mined by the organization for analyzing the trends and frauds. 3) Social networks and Business Intelligence go hand in hand, as different data from these networks are collected and analyzed for business purposes. 4) Business Intelligence is largely dependent of cloud computing as the big data stores in cloud is mined for analyzing. This involves different security risks and issues, which includes data loss, modification of data and so on. 5) Business Intelligence may not be used by certain organizations appropriately, which may give rise to different security risks. User adoption is poor which results in certain risks. 6) Certain BI tools do not live up to the hype resulting in fetching incorrect data. Security Methods and Strategies The methods and strategies for ensuring data security in Business Intelligence are listed below (Kimball et al., 2015) 1) Encryption: Encryption is a process of converting information into an unreadable form of information in order to prevent unauthorized access. 2) Authentication: Authentication is a process of proving or showing something as true and genuine. Multiphase authentication is a process of securing a data by different techniques such as fingerprint authentication, security questions and security code of 4 to 6 digits. This helps in limiting the access of the data only to authorized persons (Boyd Mathuria, 2013). 3) Access control or knowing the person who is accessing the data is another important methodology for mitigation of risk in BI. 4) Furthermore, the use of both logical and physical security helps in protecting the confidentiality of the data. Physical security includes installation of CCTV and maintaining manual records. Logical security deals with safeguarding the documents with the help of user identification, passwords and authentication. 5) Tiered data protection and enabling multilayered security is another effective means of data security in BI. Conclusion Therefore, from the above discussion it can be concluded that the process of BI deals with the integration of business processes and operations, which further helps in effective decision-making. The report discusses the different security risks and concerns associated with BI and the process of mitigation of the risk. Different BI tools are effectively used for detection of fraudulent transaction and further help in effective decision-making. References Anandarajan, M., Anandarajan, A., Srinivasan, C. A. (Eds.). (2012).Business intelligence techniques: a perspective from accounting and finance. Springer Science Business Media. Boyd, C., Mathuria, A. (2013).Protocols for authentication and key establishment. Springer Science Business Media. Chen, H., Chiang, R. H., Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact.MIS quarterly,36(4). Copeland, L., Edberg, D., Panorska, A. K., Wendel, J. (2012). Applying business intelligence concepts to medicaid claim fraud detection.Journal of Information Systems Applied Research,5(1), 51. Kimball, R., Ross, M., Mundy, J., Thornthwaite, W. (2015).The Kimball Group Reader: Relentlessly psychology Tools for Data Warehousing and Business Intelligence Remastered Collection. John Wiley Sons. Minelli, M., Chambers, M., Dhiraj, A. (2012).Big data, big analytics: emerging business intelligence and analytic trends for today's businesses. John Wiley Sons. Sharma, A., Panigrahi, P. K. (2013). A review of financial accounting fraud detection based on data mining techniques.arXiv preprint arXiv:1309.3944.

John Updike And Individualism Essays - John Updike, Individualism

John Updike And Individualism John Updike wrote many books and short stories. Many of his characters resembled people he knew or they reflected his views on what was going on in America (Interview 75-79). They expressed his views on the value system that people lived by. One of these ideas was individualism. Individualism has not always been present in society. Up until the late 1960's, people accepted whatever was happening around them. Very few stood up for themselves or for others. Many people wished to, but were too afraid to speak up. They had to find other ways of expressing what they really thought. John Updike's idea of individuality expressed through the character of Sammy, in "A&P," closes the gap between the 1950's value system and today. To be an individual is characterized by many things. An individual knows how to think for themselves. They strive for independence and put their needs in front of others. If something is considered, "the thing to do," they will steer in the opposite direction. An individual wants to be seen differently from the rest of society. They want to have uniqueness unlike any other. Conformists, on the other hand, are people who thrive on being accepted. They wear the trendy clothes and put a group's best interest ahead of their own. They act in whatever way is acceptable to the group they wish to be apart of. Conformists tell people what they want to hear rather than speaking their own mind. They are prisoners within themselves. They are monotonous and carry on the same way day in and day out. Conformists are amusing due to their lack of thought. Sammy recognizes this when he refers to the shoppers as, "The sheep pushing their carts down the aisle" (Literature 13). In the late 1950's, individuality was rarely seen. People wanted to be just like their neighbors. They moved into houses identical to those all around them. Men always wore suits and ties and women wore dresses. People did everything to please society and keep their status equal with those amongst them (Stata 1-2). Communism was a scare to our country during this time. No one wanted their neighbor to think they were a communist. This added to their desire to be accepted. If they were not accepted they would be, not just disliked, but ostracized. Due to this, they all became conformists. They lived by the silent laws of conformity, which pushed for everyone to be the same. "Conformity was the measure of popularity as well as moral rightness" (Short 6). In today's society individualism is greatly enforced. We have been told since our sandbox days to be different. Do something new and exciting to get recognition. We want notability for ourselves. We don't want to be like the guy next door. The American Dream has changed since the 1950's. Today people strive to be rich. They want to be able to top their friends and family when it comes to material. Money is what matters. Each person has to try a new way to achieve this dream of money, which pushes him or her to seek individuality. This will help them learn what makes them different and use it to rise above. The value system of today let's people grow within themselves. It does not hold them back as it did in the 1950's. As Updike once said, "Something quite nice has happened to the American spirit" (Interview 78). Sammy was definitely an individual. He stood up for what he believed in and never backed down. He didn't care what his boss thought in regards to his quitting. He was making a statement. This was very uncommon in the 1950's. People did not quit their jobs over a decision made by a superior that had no affect on them, but Sammy did. He quit because he felt that the treatment the girls received was unnecessary. He also put forth his individualism when his boss questioned what he said. He could have easily taken back his words. Instead he went through with quitting his job. In his eyes, "Once you begin a gesture, its fatal not to go through with it" (Literature 16). Updike knew well of the 1950's and all the good and bad that came from that decade since he lived through it. He never knew that how he had Sammy think, act, and feel would be how the teenagers of the future would be. Sammy's character in "A&P" showed the type of person that the teenagers of today

Neanderthal Burials at Shanidar Cave

Neanderthal Burials at Shanidar Cave The site of Shanidar Cave is located adjacent to the modern village of Zawi Chemi Shanidar in northern Kurdish Iraq, on the Zab River in the Zagros Mountains, one of the major tributaries of the Tigris River. Between 1953 and 1960, the skeletal remains of nine Neanderthals were recovered from the cave, making it one of the most important Neanderthal sites in western Asia at the time. Shanidar Cave Chronology Shanidar cave itself measures about 13,000 square feet (1,200 square meters) in area, or 75x75 ft (53x53 m) square. The mouth of the cave today measures about 82 ft (25 m) wide and about 26 ft (8 m) tall. The site deposits are about 46 ft (14 m) thick, which excavator Ralph Solecki divided into four major cultural layers, each separated by what Soleckis team recognized as discrete discontinuities. Layer A: Neolithic to ModernLayer B: Mesolithic to Pre-Pottery NeolithicLayer C: Upper Paleolithic or BaradostianLayer D: Middle Paleolithic or Mousterian Neanderthal Burials at Shanidar The lowest, oldest, and most substantial levels at Shanidar are the Mousterian levels, which represent a period of time when Neanderthals lived there about 50,000 years ago. Within these deposits were discovered nine human interments, at least some of which were deliberate burials. All nine of the burials at Shanidar were found beneath a cave rockfall, but the excavators were absolutely certain that at least some of the burials were purposeful. During the 1960s, that was a shocking statement to make, because Neanderthals were not considered humans, certainly not thought to be capable of caring for their dead. Considerably more evidence for Middle Paleolithic burials has since been recovered in other caves sites- at Qafzeh, Amud, and Kebara (all in Israel), Saint-Cesaire (France), and Dederiyeh (Syria) caves. Shanidar Burials Some of the skeletons from Shanidar exhibit evidence for interpersonal violence among Pleistocene hunters and gatherers, a level of violence also attested at El Sidrà ³n in Spain. Shanidar 3, a well-preserved adult male skeleton, had a partially healed injury to a rib. This injury is believed to have been caused by sharp force trauma from a stone point or blade. This is one of only a few known examples of Neanderthal traumatic injury from a stone tool- others include St. Cesaire in France and Skhul Cave in Israel. Experimental archaeology investigations by American archaeologist Steven Churchill and colleagues suggest that this injury resulted from being shot by a long-range projectile weapon. The skeleton known as Shanidar 1 was an older adult male, who survived a crushing fracture to his left eye socket, and the loss of his right forearm and hand. Archaeologists Erik Trinkaus and Sebastien Villotte believe this individual was also deaf, based on the presence of bony growths in his ears. Not only do these skeletons exhibit interpersonal evidence, they also indicate that Neanderthals cared for individuals who had been handicapped. Dietary Evidence Shanidar was the focus of early floral analytical studies, which presented what became a controversial interpretation. Soil samples taken from sediments near the burials contained an abundance of pollen from several kinds of flowers, including the modern herbal remedy ephedra. The pollen abundance was interpreted by Solecki and fellow researcher Arlette Leroi-Gourhan as evidence that flowers were buried with the bodies. However, there is some  debate about the source of the pollen, with some evidence that the plant remains may have been brought into the site by burrowing rodents, rather than placed there as flowers by grieving relatives. Recent studies by palynologists  Marta Fiacconi and Chris Hunt  also suggest that the pollen found in the cave is not dissimilar to pollen found outside of the cave. Microscopic studies of the calculus deposits- also known as tartar- on teeth from the Neanderthals at Shanidar found plant remains of several starchy foods that made up the inhabitants diet. Those plants included grass seeds, dates, tubers, and legumes. Some evidence suggests that at least some of the consumed plants had been cooked, and preserved starch grains from wild barley were also found on the faces of some of the Mousterian tools in the cave as well. Archaeology History The original excavations were conducted in the cave during the 1950s directed by American archaeologist Ralph S. Solecki. Later investigations of the site and on the artifacts and soil samples recovered from the site have been conducted by Trinkaus among others. Locally, Shanidar was until recently inhabited by Kurdish shepherds, but now it is managed by the local antiquities service and has become a popular Kurdish tourist destination. Sources Churchill, Steven E., et al. Shanidar 3 Neandertal Rib Puncture Wound and Paleolithic Weaponry. Journal of Human Evolution 57.2 (2009): 163-78. Print.Cowgill, Libby W., Erik Trinkaus, and Melinda A. Zeder. Shanidar 10: A Middle Paleolithic Immature Distal Lower Limb from Shanidar Cave, Iraqi Kurdistan. Journal of Human Evolution 53.2 (2007): 213-23. Print.Fiacconi, Marta, and Chris O. Hunt. Pollen Taphonomy at Shanidar Cave (Kurdish Iraq): An Initial Evaluation. Review of Palaeobotany and Palynology 223 (2015): 87-93. Print.Henry, Amanda G., Alison S. Brooks, and Dolores R. Piperno. Microfossils in Calculus Demonstrate Consumption of Plants and Cooked Foods in Neanderthal Diets (Shanidar III, Iraq; Spy I and II, Belgium). Proceedings of the National Academy of Sciences 108.2 (2011): 486-91. Print.Nadel, Dani, et al. Earliest Floral Grave Lining from 13,700–11,700-Y-Old Natufian Burials at Raqefet Cave, Mt. Carmel, Israel. Proceedings of the National Academy of Sciences 110.29 (2013): 11774-78. Print. Trinkaus, Erik, and Sà ©bastien Villotte. External Auditory Exostoses and Hearing Loss in the Shanidar 1 Neandertal. PLoS One 12.10 (2017): e0186684. Print.

Researched Argument Essay Example | Topics and Well Written Essays - 1000 words

Researched Argument - Essay Example However, the success of the industry is not free of blemish. In the year 2010, a study approximated the number of users of the drugs non-medically and therefore without prescriptions as 7.0 million which represented 2.7 % of the American population (Drugs and Corbett et al.). The drugs abused by the American population range from pain relievers, and stimulants to sedatives and tranquilizers. The extent of the abuse has seen the addiction of some people to the drugs. The blame for this scenario lies in the pharmaceutical companies that influence the medical practice through the use of misleading commercials and making payments for medical practitioners and experts. However, we should delve into the use of alternative medicine in preference to the prescription drugs to reduce the wrongs that have resulted from the marketing of the drugs. Misleading advertisements Some of the companies that make the prescription drugs that are common in everyday life use misleading statements in their p roduct marketing to create the view that their products are better (Weber 98). The promotion of Darvon, a prescription drug intended for pain from surgery and fractures was studied with the results painting a clear picture of this argument. The promotional literature said the drug was better than aspirin. In the study, the opinions of physicians were reviewed. Although the physicians claimed to base their opinions on science, almost half believed the statement used in the drug’s promotion despite the fact that no results showed this to be true ("Drug Company Gifts to Doctors"). As such, the promotion of the drug misled the physicians into viewing the drug as the best option. Therefore, the reliance on prescription drugs due to the opinion of the physician should be avoided as they may be misled. Influence of medical practitioners The pharmaceutical companies are trying to strengthen the circulation of their drugs by influencing the medical practitioners to have preferences fo r their medication (Weber 47). This is done through the provision of little gifts to the physician. A case in the American Medical Association journal provides an illustration of this. The case describes an insect bite patient who has gone to the hospital to seek attention. An intern made a sensible decision to prescribe penicillin, which would be an inexpensive and suitable treatment. However, the resident thought otherwise prescribing a treatment that was more â€Å"modern† and describing the patient as â€Å"severely† ill. This option would cost the patient $183 for every day he received the new and modern antibiotic ("Drug Company Gifts to Doctors"). However, after some digging into the issue by the house officers’ supervisor who doubled up as the attending physician, it came to light that the resident’s decision was influenced. A drug representative of the drug company had wined and dined the resident prior to the developments. This shows that the re sident’s and some physicians’ decisions were not based on the best choice of treatment as they are influenced by gifts by the drug companies which adopt these as part of their marketing strategy. In some cases, the gifts to the practitioners are monetary. This is evidenced by stories published in the New York Times. In one article, there is a report of the federal law for health care requiring disclosure of payments to medical practitio

Essay Example | Topics and Well Written Essays - 250 words - 13

Essay Example Names are vital representation of one’s self and therefore, it can be correctly assumed that people would like to have names which can be a catalyst to their personal and professional success. Korwitt’s target market is primarily the segment that strongly believes in nameology. People, who are going through tough times and continuously face obstacles in their personal and professional lives, are also hugely motivated to change their names for a brighter future. Thus, Korwitt’s business is focused towards the people who are superstitious and have strong inclination to embrace non traditional concepts to improve their current situation and resolve dilemma that may be detracting them from success in life. Although Korwitt’s business is unique in its perspective, she nevertheless faces challenges from the people who are into astrology. Some of the products, especially from far-east countries like India and China, which are believed to bring good tidings, are becoming increasingly popular amongst the western population and therefore, they can also be considered as threat to Korwitt’s

An Environmental Analysis Of Russia Economics Essay

An Environmental Analysis Of Russia Economics Essay In Russia by 2010 Despite a projected decline in population of 10 million. Middle class is rising and it reached 4 million adult and children. .this population influenced by western taste therefore their demand is premium,higher quality and increased convenience from the retail sector.therefore food industry has storng need to fullfill this demand by introducing veriety of higher quality innovative products(such as healthy snacks and healthy juice drinks) Market It is estimated that Russian grocery market will reach $186 Billion USD by 2010 which will be good for WBDs future in the juice and dairy market . In city centres especially, supermarkets are also selling foods.So that by 2010, 45% of it will be sold there as compared to 28% in 2006 . According to these figures the future of totally depends upon supermarkets and strategic customers Globalisation Now a days whole world is globle village. With an increase in globalisation, there is decrease in unemployment and resultly increases in disposable income; the Russian consumer market is very attractive for global players. In recent years, Wal-Mart, Marks and Spencer, and other Global retail chains have started their businesses in Russia, however,only 6 are International food retailers and 25 are currently. Dangers If we look at future there are a number of areas of concern for WBD. Politically, Russia continues to be uncertain, volatile and governmentally restrictive . Corruption is also an ongoing limitation for organisations . According to SWOT analysis present threat for WBD is that if it expend widely, then it will be more chances to corruption and political influence. External Factors Political In recent years, Russia has been undergoing a substantial political transformation from communist party rule and a centrally controlled economy to a pluralist democracy and a market oriented economy. The Russian political system is vulnerable to the populations dissatisfaction with reform, as well as to social and ethnic unrest. Russian politics will see increasing authoritarianism and statism in economic policy. Corruption at all levels of society will present considerable constraints to economic development. Increasing statism in economic policy is hindering growth. The slow pace of institutional change (and other factors) will lead to decreasing of growth economy. Over regulation, uncertainty and corruption remain serious problems. War with Chechnya; bomb attacks from Chechen militants in Moscow and other cities Economic Despite the political influences the Russian economy will continue to stabilise, and the GDP is expected to rise annually. Steady growth in house hold income and the increase in spending power of middle class will have a positive impact on the economy. Western companies are investing in the markets like Russia will boost the economic conditions. Russian consumer market continues to grow, helped by decreasing inflation and consistent growth in GDP, as well as rising personal and disposable income levels, declining unemployment and developing western life-styles. Russia has experienced acute financial and economic distress. The Russian economy has been characterized by declining industrial production, significant inflation, rising unemployment, and an unstable currency, Economic factors also include high government debt relative to gross domestic product, high levels of inter-company debt and high levels of corporate insolvency. Driving away from resource-driven export economy towards domestic demand for goods and services. Social The population of the Russia is decreasing day by day due to the increase in number of diseases and act of violences in the country. The government has set strict the rules regulations for the immigration. The political and economic changes in Russia in recent years have resulted in substantial social issues, including crime, labour and social unrest, and claims of official corruption. This segment has a taste for westernised affluence, so is demanding higher quality, premium, healthy products and increased convenience from the retail sector. There is a strong need for organisations to address this demand by supplying more innovative products of higher quality to the market (such as premium-range yogurts and healthy snacks). Russia is a huge consumer market with a population of 142 million. Urban Russia accounts for 73% of the total population, containing 85% of all purchasing power. The Russian grocery market is highly fragmented and there is no retailer covering or dominating the whole country. The top 25 retailers, out of which there are currently only 6 international players reached a combined market share in a population that is becoming more affluent and a middle class that is growing steadily, consumers will increasingly equate high prices with high quality Legal The Russian legal system is characterized by Inconsistencies between and among laws, Presidential decrees, and Russian governmental, ministerial and local orders, decisions, and resolutions and other acts; Conflicting local, regional and federal rules and regulations. The lack of judicial and administrative guidance on interpreting legislation. The relative inexperience of judges and courts in interpreting legislation. A high degree of discretion. Land in Russia is also taxed by the local authorities, and prices have risen dramatically over the last few years. Technological Main communications across Russia are by air and rail. Road system not well developed. Nearly 1Mn km of roadways. Retail market has developed faster than the infrastructure needed to support it, meaning that delivery reliability is poor. Low level of technology and time-worn operational methods. Environmental Wide natural resource base oil, gas, coal Agricultural pollution, soil contamination from chemicals, radioactive contamination, groundwater contamination from toxic waste, abandoned stocks of obsolete pesticides. Much of country lacks proper soils and climates (either too cold or too dry) for agriculture. Government has illicit crop eradication programme. Growth in Bio-fuel crops is placing pressure on arable land for food production.